Cheryl Doll, Ed.D., CFBA

I help family business owners and leadership teams build the strategy, structure, and rhythms they need to grow, communicate better, and plan for the future.

I grew up in family business. Multiple ones. I saw firsthand the hard work, drive, stress, and conflict that can come with building and running a business. When I left for college, I was pretty sure I wanted to stay as far away from family business as possible.

Instead, I spent more than 20 years in higher education, working in strategic planning, succession planning,, organizational development, and leadership development. Over time, I realized the work I loved most was helping organizations set clear goals, build future leaders, and create the structure needed to move forward.

Eventually, I saw how much that work was needed in family businesses…the same kinds of businesses I had grown up around and that support so much of our local economy. I was ready to come back to family business, but this time with tools to help.

At Compass Point, I work best with owners who are lifelong learners and believe that if the business is going to grow, the people inside it have to grow too. Through strategic planning, governance, meeting rhythms, and operational support, I help owners and key leaders align their vision, improve communication, strengthen accountability, and build long-term business value.

Outside of work, I enjoy visiting farmers markets throughout the Lehigh Valley, cooking and entertaining at home, getting to as many live concerts as I can, and spending time with my friends, family, and my dog, Tobi.

I enjoy participating in a number of community activities, including:

• Board Member, Bethlehem Rotary
• Foster parent (in-training), Salvation Army
• Member, Women United, United Way
• Member, Bethlehem Co-Op Market