EXECUTION

Most leaders have had this thought—often more than once:
“It would’ve been faster if I just did it myself.”
I remember feeling this tension clearly while leading our family business. We were trying to grow, build a leadership team, and still make payroll and cover overhead. Time felt like the scarcest resource we had. In those moments, investing extra time in people didn’t feel strategic—it felt indulgent.
And I see the same thing today with CEOs and owners, especially in family businesses. They’re carrying a thousand responsibilities at once, telling themselves they’ll eventually build a leadership team that can operate without them.
Here’s the hard truth: that future never arrives unless you treat these moments for what they really are—an investment, not a distraction.
Skip the investment now, and you don’t buy yourself freedom later. You build a business that permanently depends on you.
Delegation is supposed to solve this problem. Hand off the work, free up time, empower the team. In theory, it’s a win-win.
In practice, it often leads to frustration, rework, and a quiet sense of disappointment—on both sides.
A recent Wall Street Journal article by CEO coach Sabina Nawaz names the real issue: most leaders treat delegation like an on-off switch. Assign the task, step away, and hope for the best. When the outcome doesn’t match expectations, leaders conclude the team “just isn’t ready” and pull the work back.
But the problem isn’t delegation itself. It’s HOW leaders are delegating.
What stood out most in Nawaz’s article is the idea of a “delegation dial.” Instead of defaulting to full autonomy, effective leaders adjust their level of involvement based on the person and the task.
She outlines five settings on the dial:
Ironically, this last setting—the safety net—is where most leaders start. And that’s where delegation breaks down.
In owner-led and family businesses, this pattern shows up constantly. A leader assumes capability that hasn’t been built yet. When things go sideways, they chalk it up to a people problem.
More often, it’s a calibration problem.
Family enterprises are especially vulnerable to this dynamic. Founders and long-tenured leaders often carry deep institutional knowledge, strong instincts, and a personal sense of responsibility that makes it hard to slow down and teach.
But when delegation fails, it doesn’t just create inefficiency. It increases risk. It reinforces dependency. And it quietly limits the organization’s capacity to grow beyond the leader.
The goal of delegation isn’t just to get work off your plate. It’s to increase capacity without increasing risk.
That only happens when leaders stay engaged long enough to develop real capability.
A few practical reminders for leaders who feel stretched thin:
The uncomfortable question every leader eventually has to face is this:
Where am I assuming capability that hasn’t actually been built yet?
Because the freedom most leaders want tomorrow depends on the investments they’re willing to make today.
And here’s an insightful tool for business owners to assess those assumptions of capability. 27 Questions. 5 Minutes. Invaluable Insights. It could be the best investment you make this week.
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