No Wrong Questions | Compass Point Skip to main content


​​I have a question for you…

But first, let me start with some background.


When I joined Compass Point as a Family Business Advisor in October 2021, I spent the first weeks sitting in on annual, quarterly, and monthly strategy meetings – listening and learning. In December, I began leading those meetings. Each time I step into a new company and meet the people that drive them, I confirm that I made the right career decision.


Why? Because it is my purpose to help companies like yours to grow not only on the bottom line but to be a great place to work as well. I’m excited to work with people who are passionate, like me, about what they do.


I love to ask questions. My colleagues at Compass Point can attest to this. Questions are the key to facilitating problem-solving.


Growing up in Mexico, the culture of education in most of the schools at the time was to listen, to memorize, and to get good grades. As I studied computer science engineering, that model served me well as the best was the one who produced the best software and not the one who asked the best questions or had the best insights.


When I moved to the US to attend business school, I was surprised to learn that grades are based mainly on class participation, asking questions, and debating our classmates’ points of view. I learned about the Socratic method, which is a teaching method based on continual probing questions of the teacher. I love to ask questions, so this was second nature to me. So much wisdom can come from building on each other’s points and opinions. Together, we collectively found solutions.


We learned:

●  How to think about business cases and how to make decisions

●  How to think about wrong decisions or mistakes

●  It is ok to fail if you manage the risk and learn why/what went wrong

●  Mistakes are better than no action

●  What happens with no action is frustration, apathy, and no learning

●  Action means movement, change, risk, experience, and learning

●  Action implies asking reflective questions… What works? What doesn’t work? Why did it work/didn’t work? Can we do it differently? What can we improve?


Curious by nature, I cannot help but ask why things are the way they are. I ask a lot of questions – sometimes the simplest questions are the most revealing.


My intention is to question the status quo.

My intention is to try to find a better way of doing things.

Questions are the best way to identify problems and help people find the answers.


My question for you…

Do you question WHAT you do, HOW you do it, and most importantly WHY you do it.


Invite your teams to do it. You will be surprised by the impact not only in your company but also on your team. People like to be part of the solution. People are usually not reluctant to change, they are reluctant to be changed.


Never stop asking questions. The wrong questions are better than no questions!


Let me know if you need help. The team at Compass Point would love to help.


That is what we do.

That is who we are.

And we are passionate about your success.

No question about that.


Reach out and ask me YOUR questions.

Lizette Dubacher profile picture
Lizette Dubacher

Ever since she could remember, Lizette has always felt most energized when connecting the dots, simplifying complexities and solving problems. For the last 20+ years, strategy development and business transformations have been her passion. Lizette's extensive background in strategic planning, her drive to align hearts and minds around a vision, and her experience living and working in different countries motivates her to deeply understand diverse cultural and business perspectives. This allows Lizette to support senior leadership in setting a clear strategic vision and driving successful implementation through simplifying key issues and building consensus across diverse cross-functional teams.

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