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How Family Businesses Can Navigate Post-COVID Challenges
“In quiet and untroubled times, it seems to every administrator that it is only by his efforts that the whole population under his rule is kept going..."
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Hiring a Milkshake – A Jobs to Be Done Business Story
According to Peter Drucker, a customer rarely buys what the company thinks it’s selling. Wait, what? That’s right – what the company had in mind when first creating the product or service is likely NOT the real reason a customer will buy it. This is where I want to introduce the concept of jobs to be done...
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