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Hiring a Milkshake – A Jobs to Be Done Business Story

According to Peter Drucker, a customer rarely buys what the company thinks it’s selling. Wait, what? That’s right – what the company had in mind when first creating the product or service is likely NOT the real reason a customer will buy it. This is where I want to introduce the concept of jobs to be done...

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Where Family Businesses Come to Grow & Learn

At Compass Point, we make it easy to get insights, training, tools, and articles straight to your inbox and help family business owners and their team continue to grow, learn, and lead.