Customer
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What Job Are Your Customers Really Hiring You to Do?
What if your customers aren’t buying what you think you’re selling? Discover the “job” your customers are really hiring your product or service to do—and how understanding that job can change the way you serve them.
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How Family Businesses Can Navigate Post-COVID Challenges
“In quiet and untroubled times, it seems to every administrator that it is only by his efforts that the whole population under his rule is kept going..."
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Hiring a Milkshake – A Jobs to Be Done Business Story
According to Peter Drucker, a customer rarely buys what the company thinks it’s selling. Wait, what? That’s right – what the company had in mind when first creating the product or service is likely NOT the real reason a customer will buy it. This is where I want to introduce the concept of jobs to be done...
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